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Design Competition

Design for Change Competition Logo

Grand Prize Safari to Zambia

CONGRATULATIONS Hayley Stewart, winner of the 2014 Dsenyo Design for Change competition!
Read more here

Deadline: November 15, 2014
Pre-Registration Required! Registration is CLOSED

The Dsenyo 2014 Design for Change Contest is: "Down to the Wire: Help Make Poaching History".  WIN a trip to Zambia, Africa & the chance to see your winning design marketed as part of the Dsenyo Collection.  University students (18 yrs+) enrolled in a design course or social enterprise course are invited to participate!

Dsenyo, a social enterprise, is sponsoring the design competition to raise awareness for the poaching crisis in the South Luangwa Valley, Zambia, one of the last remaining strongholds for large carnivores (Lion, leopard, cheetah, African wild dog, and hyaena).  All jewelry entries to the contest will be sold in an on-line auction where 100% of funds raised will go directly to support two non-profit organizations who are leading the fight against poaching. In addition, the winning product will become part of the Dsenyo 2015 line marketed in North America, crafted in Zambia and will raise $5.00 with every unit sold.

The Issue:
Poaching is at a crisis level in the South Luangwa and adjoining Game Management Areas in Zambia.  It's estimated that the area is only at 9% of their wildlife numbers. According to Dr. Matt Becker, CEO of the Zambian Carnivore Programme, "An annual loss of over 8,000 animals to poaching is estimated in the South Luangwa area alone. We are running out of time to protect some of the largest lion, wild dog and leopard populations in the region."  Western and Central Africa have already seen much of their wildlife completely eliminated due to the bushmeat crisis and unfortunately that reality is hitting Zambia.  The South Luangwa is a special open savannah area, "one of ten remaining lion strongholds on the continent but is threatened by illegal snaring for the commercial bushmeat trade," says Dr. Becker.

Dsenyo anti-poaching

The design contest will support the Zambian Carnivore Programme (ZCP) and the South Luangwa Conservation Society (SLCS). Both organizations are led by recognized experts in the fields of wildlife research and conservation and are funded by internationally renowned conservation organizations such as WWF, National Geographic Big Cats Initiative, Tusk Trust, and more. Both organizations collaborate to conserve wildlife in the Luangwa Valley, Zambia through intensive research on the current status of illegal wire-snare poaching as well as on-the-ground poaching mitigation. Specifically, ZCP leads field-based research on snaring patterns and trends, which in turn assists SLCS in targeted deployment of anti-poaching patrols to remove wire snares that have been set throughout the South Luangwa National Park and surrounding buffer zones. Additionally, SLCS and ZCP coordinate the removal of wire from animals that have stepped into snares, which involves immobilizing snared animals, removing the wire, and treating the sustained wounds. (Learn more here)

World Wildlife Fund WWF Zambia Quote

Given the prevalence of snaring in South Luangwa, a massive amount of snare wire is confiscated annually; however, since 2012, this collected wire has been re-appropriated for the benefit of conservation through the innovation of Mulberry Mongoose. Mulberry Mongoose is a Zambian based social enterprise, creating stunning accessories inspired by the African bush; they provide sustainable employment to Zambian women and artisans. Once the snare wire has been confiscated, Mulberry Mongoose artists use the wire to craft beautiful jewelry, which simultaneously provides empowerment for local Zambians who would otherwise not have the opportunity to work and supports anti-poaching and conservation efforts in South Luangwa, Zambia.

The Submission:

Contestants will design a set of jewelry (earrings, necklace, bracelet) with wire (simulating the snare wire), semi-precious stones, beads, bone and organic materials including guinea fowl feathers, hand carved wooden beads and seeds. All design parameters and materials list will be emailed to entrants after they have pre-registered.  The winning design that will be put into production for Dsenyo's collection will be made from actual confiscated snare wire and will help to raise funds for further mapping of areas of high snare density, anti-poaching patrols, and removals of wire from ensnared animals. Customers of snare wire jewelry not only have the satisfaction of knowing that their purchase helps to conserve some of the most threatened African wildlife species, but they also delight in this unique product, which carries a compelling story about the contemporary conservation challenges in Zambia.  See examples of current snare wire jewelry crafted by Mulberry Mongoose here.

  • Step 1: Pre-register
    • NOTE: Full submission guidelines including materials list and cost parameters will be provided by email after you fill out the pre-registration form. Pre-register now!
  • Step 2: Submit your jewelry by Nov 15, 2014
  • Step 3: Winner notified by Dec 1, 2014
  • Step 5: See your design included in the Spring 2015 Dsenyo Collection
  • Step 4: Go on safari in Zambia!
The Grand Prize:

The wining designer will receive a 9 day all-expenses-paid Safari to Zambia, located in Southern Africa, accompanied by representatives from Dsenyo!! They will meet the artisans at Mulberry Mongoose, learn first-hand about poaching challenges from ZCP and SLCS, and will be treated to a 5-day safari to see the very animals that their jewelry design will help to conserve. Safari and lodging provided by Norman Carr Safaris; one of the oldest and most established Safari companies in Africa and current winners of "Best New Camp in Africa", "Best Guiding Team in Africa" and "Best Walking Safaris in Africa" with the International Safari Awards.

Additionally, the winning design will become part of the Dsenyo 2015 line marketed in North America, crafted Mulberry Mongoose in Zambia and will raise $5.00 with every unit sold.

Winner's Trip Detail & Itinerary (download PDF)


The Auction:

Online Jewelry Auction Anti-Poaching

All jewelry entries to the contest will be sold in an online auction.  100% of the auction proceeds will be donated to support two non-profit organizations (SLCS and ZCP) that are key players in the conservation of Zambian wildlife.

The Beneficiaries & Sponsors:

Mulberry Mongoose Logo          South Luangwa Conservation Society (SLCS) Logo          Zambian Carnivore Programme (ZCP) logo     World Wildlife Fund Logo Zambia
Norman Carr Safaris Logo            Royal Air Charters Logo          Dsenyo Fair Trade Logo

The Judging Criteria:
Judging will be based on a 100 point scale:
> Clear concept statement  (10 pts)
> Followed materials parameters (15 pts)
> Production Feasibility (20 pts)
> Marketability (20 pts)
> Creativity, originality (25 pts)
> Overall presentation quality (10 pts)
> Video, Facebook likes/shares, and Auction (10 pts)

The Judges:

Kate Wilson, Founder & Designer, Mulberry Mongoose
Karen Schneider, Partner & Founder, SnL Communications
Lisa McManus, Dsenyo Board of Advisors
Marissa Saints, Founder & Designer, Dsenyo
Amy Travis, Director of Sales, Dsenyo

The Competition Poster

Poster 8.5" x 11" (download PDF)
Poster 11" x 17" (download PDF) 

The Official Rules 
Official competition rules and eligibility (download PDF)
NOTE: Due to the challenges of sourcing materials in Zambia, the winning design may be subject to modifications when put into production. These design modifications will be determined between Dsenyo and Mulberry Mongoose.  We will do our best to honor the original winning design and maintain its integrity.

The Pre-Registration Form
Trouble viewing the pre-registration form? Please click here  

Trouble viewing the pre-registration form? Please click here