Are you using videos & commercials to build your business? Our friends at GrassRoots a Fair Trade store in Anchorage, AK produced a commercial in December and boosted their holiday sales 10% compared to the previous year. Use Vimeo, YouTube, Facebook, Twitter and your website to help spread the word. Also, consider showing the video on-screen in your store.
View GrassRoots effective commercial here.
P.S. Check out those awesome napkins from Malawi by Dsenyo!